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This week, as the Shanxi fenjiu (600,809) (600,809, closed at $ 70.02) announced investment of 2,405,881,200 Yuan, the implementation of extension project of health wine, wine industry will set off waves again. It is reported that Shanxi fenjiu liquor in its punches on healthcare liquor of trimeresurus stejnegeri. Therefore, the economic daily news recordObserved, perhaps with the strong return of trimeresurus stejnegeri, or will lead to the health care industry two dominating pattern of change. Wine industry veterans Li Jinfu said to the daily economic news reporter, a trend of the future development of health wine is wine, many people look good. Traditional Chinese health wine for thousands of years, first for sacrifice, civil for an ingredient added to enhance the efficacy of a dose of medicine, this pieceReunification and liquor-making technology, heritage and research explore far enough, market potential has not played out. Qi Xing Tingzhi stock food and beverage industry analysts said health wine industry on the scale of about $ 20 billion, and the size of liquor at 800 billion dollars, if they can up to 5% of liquor-making industry, so space will be large, leading companies, future sells5 billion yuan, is no exaggeration. According to the daily economic news reporter's observation, Jin liquor still firm first in the short term, yedao deer turtle wine after the removal, restricting sales of production capacity or solve the problem, and continues to high-end development, fenjiu liquor to heavily into the wine project expansion and push-trimeresurus stejnegeri brand development, so future health wine industry isWhether derivative works into three powerful Kings, will be the focus of attention in the industry. Fenjiu 2.4 billion expansion of health wine project "is still in the early stages of the development of trimeresurus stejnegeri, 2% health wine industry was not absolute market share, than its brand status do not match. "Wen Hongwei at the Shanxi fenjiu teleconference on April 10, 2012 on introduction to development of trimeresurus stejnegeriRoad. On April 10, the Shanxi fenjiu announced the 2011 annual report, also announced the company investing in health wine expansion projects, investment budget for $ 2,405,881,200. Company said the projects designed scale of 60,000 tons/year of goods and 60,000 tons/year of trimeresurus stejnegeri health wine merchandise fenjiu liquor production, extraction, preparation, ageing, including health wine filtration,Packaging process, finished products storage, as well as the process of fenjiu liquor storage, packaging and storage of finished products. ����After the project is put into production, the annual sales income of up to $ 10,241,910,000, $ total annual profit of 2,469,460,000, investment recovery period for 4.99. As early as November 25, 2010, Shanxi fenjiu announcement said listed companies funded jointly with the group setState zhuyeqing marketing companies, listed companies which invested 18 million Yuan, registered capital of 90%, the company invested 2 million Yuan, registered capital of 10%. Chen Guiliu winner stock food and beverage analyst for the daily economic news reporters, the company set up a separate marketing company demonstrated once again the company of trimeresurus stejnegeri brand of trimeresurus stejnegeriAttention to deeper mining of trimeresurus stejnegeri health wine brand value. ����And practical considerations of group company jointly funded mainly out of channel sharing, marketing resources to take full advantage of the parties operate independently sell zhuyeqing, expanding market share. Wen Hongwei said that beginning in 2010, the company of trimeresurus stejnegeri is a series of action, launched three upgraded products, wine, fineBREW, with previous varieties of a distinction. According to Shanxi fenjiu annual report disclosure 2011 trimeresurus stejnegeri achieved sales revenue of $ 300 million, new products of trimeresurus stejnegeri, to more than $ 60 million. According to the research of Wen Hongwei, sales reach $ 15 million of a place in Taiyuan, trimeresurus stejnegeri a relatively good development trend, the company's goal is to strive for "Twelve-Five"Realization of $ 1.5 billion, $ 2020. ����Trimeresurus stejnegeri products company in addition to the traditional, launched in the fall of 2011 sugar the reception two wine, rose fenjiu and white jade fenjiu liquor, such differentiated products, positioned mainly in the young consumer group, run by trimeresurus stejnegeri company, currently contribute little, but the good intentions of the company. Analyst: bambooGreen has a great potential of "good quality foundation of trimeresurus stejnegeri, from the perspective of development, its great potential in the future. "Xing Tingzhi is optimistic about the development of trimeresurus stejnegeri. ����Xing Tingzhi think, trimeresurus stejnegeri is becoming more popular wine classes and grades of consumer goods. Chen Guiliu is also optimistic about the development of trimeresurus stejnegeri. He believes corporate brand positioning for trimeresurus stejnegeri clear, targeted, bamboo leavesGreen's goal is to make healthy wine market leader. ����But the wine market is still in its infancy stage, or the future of the company will achieve dominance. Xing Tingzhi believes that wine is one of the global development direction, future of trimeresurus stejnegeri can call health wine, quality fenjiu liquor as a base, no core competitor, its channel on the high-end, from marketing, trimeresurus stejnegeri independenceLi sold the company to the national market, city market, progressive rural, its continued high growth is large. Potential has yet to be played "status of health wine industry should be two single, China Jin liquor yedao deer and turtle wine, wine has been around 40duogeyi, yedao deer turtle wine, about 500 million. "Health wine industry experts xiaozhuqingThe daily economic news reporter said. ����Xing Tingzhi also confirmed that the 2011 Jin liquor tax revenues of $ 4.6 billion, not including taxes of about $ 4 billion. A food and beverage industry analyst at a foreign brokerage told the daily economic news reporters, turtle yedao deer problem of wine is one of the major problems, solves the problem of the people, will not be $ 6,Scale, but the scale of the $ 1.5 billion or $ 2 billion. ����He also said that Jin liquor and any repast the two varieties can not be directly replaced, because there are differences, and two product positioning, value system is not the same. China Merchants securities (600,999) food and beverage industry analysts said Zhu Wei-hua, Jin liquor sales exceeding $ 4 billion with tax, rely on the brand and channel twoDriven, yedao deer turtle channel is doing a good job of the wine. ����Wuliangye (000858) gold wine, Zhu Weihua said major was doing gift, but do have a general, he understood that because Terminal is not particularly profitable, Terminal price more than more than 200 channels less profit, so the enthusiasm of distributors is not very high. Wine industry experienced peopleLi Jinfu said to the daily economic news reporter, a trend of the future development of health wine white wine, a lot of people think, Chinese traditional health wine for thousands of years, first used in sacrificial ceremonies, civil for an ingredient added to enhance the efficacy of a dose of medicine, this traditional liquor technology, heritage and research excavation was not enough, the potential market there is scope for not discussing it. CITIC Securities (600,030) foodBeverage industry analysts said Wen Hongwei, health wine future space is large, from a policy perspective, the State is to support the development of health wine, development is restricted to ordinary liquor, China liquor-making industry "Twelve-Five" plan to support the development of industry, September 2011, specifically introduced wine consumption tax rate notice, is the tax reduction, lowering the duty rate on wine from 20%10%. ����Benefits policy support, the "Twelve-Five" period, health wine industry growth rate of not less than 30%, upgrade of the trend is obvious. Three Kings pattern highlight Xing Tingzhi said health wine industry has great potential, current size of around 20 billion yuan, and the size of liquor at 800 billion dollars, if they can up to 5gebai of liquor-making industryPoint, so space will be large, leading companies, sold for $ 5 billion in the future, is no exaggeration. Xiaozhuqing believe that the wine this niche market is growing rapidly, 30% per year, health wine only at a rate of 10%, a health food, but liquor tax rates in the 30%, national industry support health wine and liquor tax to control�� "Basically all of the winery, all liquors, including maotai and wuliangye, wine, training as a future health wine brand is, as a future star in training, is bullish on the industry, for consumers, and wine tasting, and physical health, their selling points in line with the human pursuit of health, trading up trends. "Industry experts pointed out:"Health industry has been lulled into civil strife, lack of standards normative and orderly and competitive environment, particularly in the fast development of health wine industry. "Li Jinfu says, is a standard set of health wine is the most difficult, every recipe is different, it is difficult to define, some rheumatism, some effect, but some are cosmetic, the resulting effect is not the same, lack of standards, it is difficult to form a largeThe size of the market, make consumers feel is unreliable, such as in the North
tera power leveling, was also felt in the elderly include deer antlers in the liquor, health greater confidence, like Chinese medicine. ����However, as various leaders aiming at the wine market, the situation is reversed. Xingting Chi says, China wine market needs of these companies promote trade expansion.According to daily economic news under reporter observation, stiff wine still is expected to in short-term within stand industry first, and yedao deer turtle wine after relocation, its capacity restricting sales problem or can solved
tera power leveling, and continues to to high-end expansion, fenjiu area to heavily input health wine project extension, and force push trimeresurus stejnegeri brand conspiracy to development, so, health wine industry future is will interpretation into three strong laid the of CouncilSurface
tera gold, will be the focus of attention in the industry.
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