129833416062608750_590Google to develop local advertising market development strategy of Beijing on June 4, according to foreign media reports, Google has repeatedly tried to solve the problem of how to open the local business advertising market which was, but most have ended in failure. At present
Diablo 3 gold, the annual revenues of approximately US $ 20 billion of market, and Google will start as soon as next month to implement far exceeded previous scale of new local CantonCome to a marketing strategy. According to one source, Google plans to launch the latest small business services, and became effective in July this year at the earliest. The project was previously named Business Builder. Some of this will be Google-oriented small business products and services into a single banner ad, combined with the Google in-house developed softwareAnd the recent acquisition of technology. Google hopes that the acquisition of new technologies added billions of dollars a year in revenue to the company. Google became the core of the project is the core of Google's social networking platform, Google, Google wants consumers to interact through Google and local businesses. Local businesses registered in GoogleThe page will get more traffic from Google search engine. In addition, Google also wants consumers to those businesses when shopping, can use their network of mobile exchange points, and subscriptions in Google's new local paid advertising services to online merchants. The other hand, Google wants businesses to use Google to communicate with consumers and other businesses, such asShow them, such as special offers to consumers. At the same time, Google also hopes to persuade these companies subscribe to the company's other services. This new project aims to attract local businesses by several senior lead of Google, including engineering Senior Vice President Jeff-Hubel (Jeff Huber) and Marisa-Vice President says Arnoud de Meyer (Marissa mayer)。 According to Google the United States regulatory agencies submitted documents and sources of information showed, in preparation for this new project, starting from early 2011, Google at a cost of about US $ 500 million to acquire more than 6 companies. Google hopes will consolidate these acquisitions to its existing products, launched a to meet the local needs of business toolsCombined services. Push products in the short term, according to sources, first of all, Google will soon be launching several products and services, such as TalkBin, consumers can use the product to the store manager can send anonymous text messages, to make complaints or praise; there is also a new service called Punchd, is a Smartphone-based consumer rewards program。 News that Google also plans to promote a project AdWords Express has been listed for over a year, through which businesses can simplify advertising on the Google search engine process, can be reached within a few minutes to complete the operation. Google spokesman declined to comment on the plan. Provide flexible solutions Senior Vice President, GoogleHuber said in a statement: "helping local businesses has always been an important part of Google's business development, it can help consumers find the best store near, can also help businesses attract more customers. Local business, we will not provide the so-called "universal" (one-size-fits-all) products, but provides businesses with networksComplex services, flexible solutions for all local enterprises. "According to the sources
Diablo 3 gold, Google had mobilized manpower within the company have formed a team dedicated to developing Smartphone applications for local businesses. In addition, Google also has spent millions of dollars to promote "let your business online" (Get Your Business OnlinE) activities. In the active process in just a few days, Google engineers to help local businesses create websites, and publishing businesses for free business listing in Google's search engine. Google has begun testing on some of the new services. Last year, Google had contacted United States high end Houseware chain stores of the shopping centre CrateBarrel is located in San Francisco. TheStore Manager-Villegas, Tony (Tony Villegas), said he had begun to use TalkBin service to guide customers on how to use mobile phones to edit the information sent to him their shopping experience. TalkBin use fee of $ 25 a month for each shop. Once a customer complained about them in the stores "have not been effective or hotIntelligence services ", Villegas will be to train their employees to solve this kind of problem. Villegas said, "and a few weeks later to receive customer feedback than more quickly this way, and more meaningful. "But he declined to say whether the company paid $ TalkBin service fee. By launching the latest small business services, Google aims to enable more businessesPurchase of digital advertising and, of course, included in the advertisement published on the Google search engine. According to the local press information service BIA/Kelsey statistics show that local businesses of digital ad spend to reach $ 21.2 billion last year, this figure is expected to exceed 12% per cent increase. Repeatedly frustrated as other Internet companies to enter the local market, ValleyAlso faced with severe challenges. Target customers are local businessmen's group buying website Groupon and business reviews site Yelp has recently made public. Marketing consulting and research institutions Gregg-Sterling, Sterling Market Intelligence Analyst (Greg Sterling) pointed out that: "All local businesses is the business subject, local businesses
Rift CD-key, like a cornucopia. In addition to local newspapers and the yellow pages, there is no depth of any party to tap this market. Google has been trying to tap local business market. In 2009, Yelp and Google had discussed the acquisition of the latter, but in the end did not take place. In 2010, GoogleHired hundreds of people to the United States national businesses called marketing to display ads on Google Maps, but they subsequently revoked. The second half of 2010, Google to buy Groupon's efforts ultimately failed. In the middle of 2011, Google launched a similar service Google Groupon coupon trading OffERS, but the service did not meet Google expected. A spokeswoman said of the Google, Google Offers has in recent months there has been a big improvement, but refused to provide specific data. Google to launch Google Wallet spring 2011 high profile (Google Wallet) services and mobile operatorsConflict and by limitations in the implementation process. The service to consumers through local businesses cash register waving the phone before complete the payment transaction. Because many businesses think Google's AdWords service to push the process is too complex, the company faced great obstacles in local business. Sterling said: "in terms of local business, Google don't have reallyIs just the right products. "Google's last effort to develop local business market dating back to last year, when the company CEO Larry page (Larry Page) set up a Jeff-Hubel-led" business and local business "group. Shortly thereafter, Google external acquisitions for business development on the much-needed talents and mobile services,Includes TalkBin and Punchd. Last summer, Google launched Google AdWords Express and Offers two products for local businesses. Began to shift to Google Google hopes its project will provide a strong support for Google local business. Last week, Google started itsTransfer of existing local business listing to Google pages, including local business address, hours of operation and customer reviews, and other basic information. According to the source, is expected in the summer of this year, Google will guide its local businesses use "recommendation engine" service to help them find how Google's new local service is to provide services for them. Is unclear at the moment is,These new services to local businesses has much appeal. Located in Berkeley, California, a Israel Maoz Vegetarian Restaurant Manager James Wilson (James Wilson) just last year began testing using the Punchd service, but the service has not left a deep impression on him. Wilson said the PunchD "alienated" does not use the Smartphone's loyal customers. Therefore, he had to stop using the service, and start to re-enable legacy membership card. Wilson points out that: "member card has been very effective. I myself is not a science fan, but can also see Punchd too easy Tiger one. "However for business two years in San Luis Obispo, CaliforniaSweet shop in SLO Donut Co., Punchd do play a huge role. SLO Donut Co. test using the services free from the last year, its owner Jack-Pickering (Jake Pickering) said that in the 10 times after the purchase transaction, customers whose 30% (about the equivalent of thousands of people)Often use the Punchd free access to sell for about $ 3 sweet and coffee. Pickering said he will be able to obtain customer data from the Punchd, such as Punchd users to shop, at a specific time. This helps him adjust in advance orders for raw materials and working time of employees. (Editors: Sun Libin)
The other news around this topic
:
留言列表
留言列表
